The 80Four
A brand elevation agency helping ambitious companies clarify their positioning and grow through strategic design and storytelling.
The 80Four
A brand elevation agency helping ambitious companies clarify their positioning and grow through strategic design and storytelling.
The 80Four
A brand elevation agency helping ambitious companies clarify their positioning and grow through strategic design and storytelling.
The Challenge
The 80Four was actively investing in outreach, but the effort wasn’t translating into momentum.
The 80Four was actively investing in outreach, but the effort wasn’t translating into momentum.
Three team members were working in parallel, each researching prospects, sending messages, and following leads — yet none of this activity was connected. Outreach lived across inboxes, documents, and individual workflows, making it impossible to see who had contacted whom, when, or with what outcome. As a result, work was being duplicated, follow-ups were missed, and valuable context was lost. The team struggled to identify which types of companies were responding, which messages were resonating, and where to focus their efforts next. Without shared visibility, outreach felt busy but directionless. At the same time, prospect research itself was time-consuming and inconsistent. Identifying companies that genuinely aligned with The 80Four’s ideal clients required manual searching, subjective judgement, and repeated effort — all without a reliable way to capture insights or measure success over time. The agency didn’t need more activity. It needed a clear, shared system that could align the team, surface the right prospects, and turn outreach into a repeatable, measurable growth engine.
Three team members were working in parallel, each researching prospects, sending messages, and following leads — yet none of this activity was connected. Outreach lived across inboxes, documents, and individual workflows, making it impossible to see who had contacted whom, when, or with what outcome. As a result, work was being duplicated, follow-ups were missed, and valuable context was lost. The team struggled to identify which types of companies were responding, which messages were resonating, and where to focus their efforts next. Without shared visibility, outreach felt busy but directionless. At the same time, prospect research itself was time-consuming and inconsistent. Identifying companies that genuinely aligned with The 80Four’s ideal clients required manual searching, subjective judgement, and repeated effort — all without a reliable way to capture insights or measure success over time. The agency didn’t need more activity. It needed a clear, shared system that could align the team, surface the right prospects, and turn outreach into a repeatable, measurable growth engine.
Our Strategy
We designed a simple but robust outreach operating system in Notion, built around a shared prospects dashboard that became the single source of truth for business development.
We designed a simple but robust outreach operating system in Notion, built around a shared prospects dashboard that became the single source of truth for business development.
Every potential client, interaction, and outcome lived in one place, giving the team immediate visibility into who had been contacted, what stage each relationship was at, and what was working. To address the biggest time drain — prospect identification — we then layered in a tailored AI workflow. We designed a structured brand profile, capturing The 80Four’s positioning, voice, goals, and ideal client characteristics in a way that could be reliably interpreted by AI. This ensured prospecting decisions were grounded in strategy, not guesswork. We then designed, tested and implemented carefully written instructions for Notion AI, so it could read this brand context, search the web, and surface potential prospects aligned with their target ICPs. Instead of starting from a blank page, the team received an on-demand, curated list of relevant companies directly inside the dashboard, ready to be reviewed, contacted, and tracked. However, we then layered additional customisation to the Notion agent. By carefully defining the brand voice and providing examples of previous outreach, we reduced the team's workload further. On researching potential prospects, we also instructed Notion AI to write carefully crafted email drafts that highlighted specific pain points, potentially suitable offers, and additional information where relevant. This allowed the growing marketing agency to quickly move from scattered, manual prospecting to confident, high-quality outreach at scale. The team could contact more of the right brands, with personalised messaging, in a fraction of the time, while maintaining a consistent voice and clear visibility into what was working.
Every potential client, interaction, and outcome lived in one place, giving the team immediate visibility into who had been contacted, what stage each relationship was at, and what was working. To address the biggest time drain — prospect identification — we then layered in a tailored AI workflow. We designed a structured brand profile, capturing The 80Four’s positioning, voice, goals, and ideal client characteristics in a way that could be reliably interpreted by AI. This ensured prospecting decisions were grounded in strategy, not guesswork. We then designed, tested and implemented carefully written instructions for Notion AI, so it could read this brand context, search the web, and surface potential prospects aligned with their target ICPs. Instead of starting from a blank page, the team received an on-demand, curated list of relevant companies directly inside the dashboard, ready to be reviewed, contacted, and tracked. However, we then layered additional customisation to the Notion agent. By carefully defining the brand voice and providing examples of previous outreach, we reduced the team's workload further. On researching potential prospects, we also instructed Notion AI to write carefully crafted email drafts that highlighted specific pain points, potentially suitable offers, and additional information where relevant. This allowed the growing marketing agency to quickly move from scattered, manual prospecting to confident, high-quality outreach at scale. The team could contact more of the right brands, with personalised messaging, in a fraction of the time, while maintaining a consistent voice and clear visibility into what was working.
Turn chaos into clarity with Uncommonplace
Book a quick discovery call and we'll show you exactly where a systems upgrade can save you time and money.
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Turn chaos into clarity with Uncommonplace
Book a quick discovery call and we'll show you exactly where a systems upgrade can save you time and money.
Download services guide
Services
By submitting, you agree to our terms of service.
Turn chaos into clarity with Uncommonplace
Book a quick discovery call and we'll show you exactly where a systems upgrade can save you time and money.
Download services guide
Explore our services
By submitting, you agree to our terms of service.